Pricing strategy for a pet-food manufacturer

i. intro

ii. price segmentation

iii. discounting strategy

The client wanted to know if there is a difference between locally purchased products or if they should purchase them from abroad (the price used is $4 plus $2.43 to include for shipping/insuring each KG)

Running a statistical test

DOWNLOAD THE "CURRENT COSTS"

Understanding how the rental space/layout affects the cost

Note: The storage, Insurance, cleaning after each batch was added into the final cost

Setting up the excel sheet

Setting up the cost waterfall

important notice

After consultation with the client, I'm not able to explain the B2C strategy as it might give off too much information.

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